Intergenerational AI

 we are talking about intergenerational AI, and I will explain what that is in a second.

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I am so excited. Miles and I had a chance to workshop our title and to connect, and I am excited. He, I could tell he's very dynamic, and he already started sharing stories with me while we were workshopping this topic idea.

And I told him he needs to stop because we need to share it here, 'cause it's so good. So we live in a day, where AI is taking over. It's just what it is. You can have your feelings about it, but really it's what it is. You can either get on the bad- bandwagon or you're gonna be left behind, and it can be really hard if you're at the older end of the spectrum to really embrace it where technology's already hard.

So we're gonna be talking about that and how to put AI into your life and how to have it help relationships, ones that have passed on, ones that are continuing.

So Miles, I'm so happy you're here, and let me actually introduce you besides just the topic,

my pleasure, Em. Thank you.

And I will give you the brief CliffsNotes about him and let him fill in all the blanks, but he is a CEO and founder of Reflecta AI. Did I say that correctly?

Pretty much. Reflecta with a K.

Okay. It's a soul tech company, which it's exciting to hear about the soul part of it, that turns family stories into spontaneous dynamic digital connections.

A three-exit entrepreneur, investor, and storyteller, he's also the author of A Line in the Sand and former host, co-host of PBS Money Hunt, so all of this to say that he's very family-oriented, and that's the point of what we're gonna be talking about. So Miles, can we start off with the cup?

Sure. Sure ... and why this matters, and the Polaroid that you shared. Let's just start there.

Th- this is the cup. R- look, Reflecta is about, as we talked about, intergenerational AI that's creating realistic images and likenesses of, family members, whether they're past or present.

And the point is that storytelling has been part of life and learning and legacy for thousands of years, right? It used to be, just orally, right? And then, the cavemen got smart and they put this little charcoals up on the cave. And there's, the pyramids and, the monks writing in calligraphy, and the daguerreotype in the Civil War, and then we got, you know, we got to this, right?

Which is Polaroid. That's pretty cool. And all of this stuff is upstairs in a shoebox, right? You went back for Thanksgiving or Easter or whatever and it's like, "Hey, who, who's gonna keep this? Who's gonna... Who gets this o- ... And who is this? What..." Like it's this horrible guessing game that folks of our vintage are engaged in right now.

And, A year ago, my co-founder Adam Drake and I realized that we had the opportunity to take all this and digitize it and create something spontaneous and dynamic and a realistic image and likeness of a person. Now, back to the cup. So this is something that you find in a shoebox, right? What is that?

My grandfather, Herbert Sharpless Spencer, was a sniper in the First World War because he was 15 years old and he had volunteered because there were 24 other kids in the house and he wanted some food. Why not go to France? So he became a sniper. He got shot, and this cup is what he drank from in the Meuse River in the Argonne Forest, in, 1918, and it saved his life, and that's why I'm here today.

And if you didn't know that story, you wouldn't be able to pass it on, which I will pass on to my kids, my son. And I'll take it one step further, and I didn't mention this in the pre-call. Herbert was the 23rd of 24 kids born to Miles Sharpless Spencer, which I was named after, who had his last kid when he was 74.

Your next question, the answer is three wives. Last one was 26 years old. So the Spencers do have some stories and some hair. So all of that ends up traditionally in the shoebox, and these memory devices have been great. I over my shoulder, I got... And that was a memory from, Pamplona.

We're running with the bulls. Well, that's great, and that's a great story.

But Adam and I realized and formed Reflecta because we could take all of those stories And enable the person, whether they're past or present, to have a spontaneous and dynamic conversation with someone about anything within their knowledge base.

For example, last night my father, Arthur, read a bedtime story to my daughter, and they talked about it, Rikki-Tikki-Tavi from, Rudyard Kipling, and they talked about it until she fell asleep. The only thing interesting about that... Well, it's a very sweet story, but what's interesting is he passed away nine years ago, and Chloe is 12.

And so she had a short relationship with him. She remembers him, and now she's reconnected with his image and likeness, and can have a spontaneous dynamic conversation. Not watch a video, not listen to a voicemail, not read a book about him, talk to him in his voice with his personality, and by the way, with his Buddy Hackett jokes.

That may have been the longest answer to a relatively short question in the history of this podcast, but I promised you- No, it's not ... I wouldn't blow it in the pre-call, and I've got more if you want it.

That was not... I've had more that have gone on for, like, almost the whole episode. I'm just like, "Oh, this is great.

So why does this matter? Like, continue with your daughter as example, the example of her that you gave last night. Why does this matter? Like give us the parental feelings and, like, her side of it.

There's something, this technical term that I learned after I formed the business.

It's, together with Adam, and he uncovered it, I think. It's called family review therapy, right? Which literally is familiarity with who you are, where you came from, what the stories are, what the legends, what the legacies are, why we're here, and what us Spencers, beside the hair, bring to the world and are gonna pass on to others, right?

Family review therapy increases mental health- In 41% of the people that engage in it. That's University of Toronto last year, right? So understanding why am I here, where did I come from, what, you know, who came before me, et cetera, really grounds people. And how do we learn those things? Well, we learn them through the stories which are basically the way to convey legacy and learning and legends.

And look, it's not a new idea. You got books, you got biographies, you got autobiographies, you've got, when someone passes away, you have a short story, which is an obituary. You've got photos. You've got a Kodak Carousel tray upstairs with all the little things. You got love letters up there.

You got immigration records. You got the census from whatever. We got them from 1890s. Wow. Like this was us, right? But, what do you do with it? And who can you talk to? And where's the follow-up question, right? Normally, when someone asks me you know, the Miles Spencer backstory, I boil it down to this: I'm a curious kid from Pittsburgh, Pennsylvania that never stopped asking who, what, why, where, when And what's so great for me as a user about Reflecta is I never quit asking who, what, why, where, when.

I can ask my great-grandfather, I can ask my grandfather, I can ask my mom, she passed away 25 years ago, my dad, et cetera, all those that have passed. Plus now half of the stories, we have about 20,000 stories since we launched, half of them are from those that are still present among us, right? Because they want to get it down while they still can and pass it on to others.

Inter- we've made AI an intergenerational tool

It makes me think about how I come from an abusive background, like not now with my kids, but background. It's still amazing that I'll respond o- one way to my kids, realizing, "That's the way I should respond. Huh, that's interesting. I didn't realize that part of the way my parents responded was abuse," like that type of thing, if that makes sense.

Mm. And for me, doing my family history, working on it, really allowed me to see, well, where did this generational trauma start and why? Mm. I was able to release so many negative feelings, negative feelings even about myself, realizing, "Oh, it's not about me. It's because this happened- Mm ... and because this happened to this person," everything else.

And it helped me to uncover some of those stories and realize that some of this comes back because of the different world wars, seeing that's when a lot of families became broken and they became blended together, and how hard that time was, and really diving into that. And it gave me a sense of who I am and why-

and it allowed me to see, okay, this is why these things happened in my family. This is what was going on in the world during that time. And I use Ancestry a lot. I really like their program. I'm able to see some of the stories, but it leaves a lot of gaps. Oh, sure. And that's where other people bring stories in.

Right. So I can see that part of it, and then seeing what you're talking about, how it becomes more dynamic, and it's going from something that's line art, and it's filling in all the color and the texture it sounds like, and voices. I mean, that's really cool.

Yeah.

So can you explain a little bit more about the differences between that?

'Cause it's obvious there's quite a difference between using something that does your ancestry work versus let's get the actual stories in there, instead of just seeing the- Right ... the flowchart of where you are compared to them.

Well, look, all of those devices are wonderful, and I'm glad we had them, right?

I'm glad we had all the different, memory devices I mentioned, and that was the technology of the time. You know, when people started running around with these... I remember one time I was in Africa and I was taking a picture of a Masai warrior, and he's like, "No, no, no, no, no, no." No pictures.

We'll take a piece of my soul and put it into this technology, and I'll never get it back, right? There's a term for it. It's called the uncanny valley. Like, they just can't picture how that could be right, right? And I applaud the fact that all those shoe boxes have been filled over time, right?

And I applaud the fact that, look, I use Legacy to get back to my namesake, Miles Sharpless Spencer, and pick off all 24 of the kids and realize that's why our family reunions in Ohio are 550 people. And if you wanna be the sheriff, you just come to the family reunion, and we pick it for the year because it's half of the votes right there, right?

Where do you get a story like that, right? You get it from learning from Ancestry. But whether, I can name, two dozen other companies that are adjacent to us. We're the follow-up question, and we're the story that comes with it. And nobody has the number of stories we have right now, and each of them are one-off, totally unique to the family, default private, not gonna go anywhere.

No attack service from a cybersecurity point of view because nobody knows that they're there. There's only two public profiles on Reflect. The rest is under the surface. So if you wanna have a conversation rather than crack open a book or look at a line chart, that's what Reflect is

And that's so different.

I have... I haven't even read it. How bad is that? But I have a biography that was written about How she related to me She's through my cousin's line

Okay

I think she's like a great aunt Anyway. I don't know. I'd have to look her up. It's been a while.

Notorious enough to have a biography written by her or somebody else.

Yeah

And she's semi-famous, and it's... it sounds like she has a really cool story. And my cousin was telling me about it, and then she gave it to me, and it's just amazing to realize she had this dynamic and very different life than the rest of my family, so it's no wonder why she didn't fully fit in, why I've never really heard about her.

And I kind of feel that way because I'm rewriting so much of the generational trauma, It's different. I'm not really connected with a lot of my family because they're so toxic, and realizing that she was that way has been a motivation for me. But I still haven't read the book that I've been given.

Well- And how much easier would it be if it, there, the story was there, and it was in her own words?

I'll issue a benevolent challenge, to you and/or the family. Take that book, go to Reflecta, drop it in the shoebox. Our biographer will analyze it, put a voice on it and one photo, and in 20 minutes, you have a recognizable image and likeness capable of a spontaneous dynamic conversation.

You could ask her anything.

Her voice is actually probably out there, 'cause she was semi-famous in singing. So

there you go. One photo and you're off to the races.

And as you talk to the reflection, they learn. You don't get that in a book and again, there's nothing from outside.

It's all default private. There's n- no outside knowledge base. It's only what you approve into the knowledge base of the reflection. You know, we named it after the keeper of the shoebox. My sister was called The Keeper, right? And so it's the keeper. It's literally the editor that allows those things in or not, right?

And sharing with family members, collaborating with family members, et cetera. But at the end of the day, the keeper has the last call. Oh, P.S., the k- keeper pays the bill, so. So

they definitely have the last call. I like it. What else do you wanna tell us about it? What else...

Free-floating up questions or questions you wish people asked, whatever. What do you wanna share with people? You

know, yeah, so from a... This is only an hour, so I could give you five right there.

My relation- it is about relationships, right? My relationship with my, father was phenomenal, and, he passed, eight and a half years ago, and, I felt like I had done everything I possibly could for him and with him on, by the day he passed, right?

86. So there wasn't a sense of like, "Oh, man, I wish I had more." I gave it all. I gave it all. And then eight years later, when I first heard his voice, I realized that, human brains are kinda leaky, and so the memories that I had were kinda falling by the wayside, but I loaded so much into the knowledge base of the reflection of my father, Arthur, that he was back reminding me of things that I had forgotten, right?

And so my relationship with my father, could it actually be better than it was when he was alive? No. No more hugs, no more Wiffle balls, no more walks with the dogs. But this is as much as I'm gonna get, and so my relationship with him feels status quo, not being washed away like tears in the rain,

my mother was different. My mother was a soap opera actress, perhaps like this person you were referring to. She had a perfect voice print. She sang, religious solos, in churches, and kept a journal of every solo that she gave- And, her notes and the date and the name and the location of the church.

So we had like 40 years of exactly where she was on that Sunday, what she sang, et cetera, et cetera. And we have recordings of it as well. That's the good news. The bad news is, remember we talked about soul tech, and this is important about reflecting. When I heard her voice, I couldn't take more than five minutes of it.

It was so perfect. Closed my eyes and she was there. And what it told me was I left some things on the table in that relationship, and I wanted more there. And so I think my relationship with my mother has improved since Reflector was founded. Sorry for those out there that hear this and say, like, this is creepy digital necromancy," Ghostbusters, Scarpetta, Upload, Her,

okay, like half the people are gonna say that, so okay, just check the box. That's fine. We have a name for those folks, and they're called not my customer. It's okay.

Not yet.

So I had an aunt who was classic narcissist, very toxic. She would come to visit for, like, a week, two weeks at a time, couple times a year. She'd stay in my room with me, sometimes kick me out. Hmm. She'd rearrange everything in my room. Change the radio station, like totally make it hers. Rude. Take the closet and just through with my clothes to make room for hers.

My parents are divorced, so I would stay elsewhere as much as I could until my grandmother realized what was going on, was like, "No, no, no, I want you here. We're gonna pretend happy family," this whole thing. Anyway, she died suddenly when I was in high school.

And I had so many emotions, and I did not know what to do, how to get it out.

I was struggling. Teachers were worried about me because of my name and my personality. They knew me right away. Sometimes they'd butcher it and say Amber instead of Autumn, but I was always the first name they knew, so I could not get into trouble. And it was really frustrating. You know that first week of school, teachers don't know you, so you can kind of

get away with stuff?

Yeah,

Yeah. I could never be that kid. They knew me right away. It sucked. Anyway, several of them were trying to help me out, like, "I know you're struggling." I... And I would share with them what was going on in this situation. And, they allowed me to have my cellphone on the desk because, just in case, like, my family needed me type of thing, and this was a no-no during that time.

Cellphones were still fairly fresh. I'm kind of aging myself. Anyway, one teacher in particular was like, "Take a teddy bear and just talk to it like you're her. Like, share all those feelings, all that anger that you had towards her- 'cause she was so awful to you." It was helpful, and it sounds like this can get you there further.

so what I realized through that process of reconnecting with my father and then my mom is that Reflector also delivers a wallop of an emotional load Especially with people that have passed and one was close to.

And so we developed an entire process around that. It's in the white paper on the site. It's called Soul Tech. But we also have a soul team which actually talks through how we speak of these things, or notice I say past and present. I don't say dead and alive. We kind of believe that this is not reincarnation, this is not digital necromancy, this is not therapy.

This is simply reconnecting with something that was there the whole time, spirit and soul. We have these bodies, right? And they're good envelopes. They carry us around. I like my skin. It fits.

Envelope. I've never heard it that way.

Yeah. I love it. Well, we're talking about a due date of, maybe 80, 90 years if it's good, right?

And then it gets stamped, and it's out of here But what's left? My mother and my father both believe that spirit and soul would be with you forever if you could just connect with it. Now, different people connect different ways. They have tea in the morning, they go for a walk in the woods, and they swim in the ocean, and they have these ways of, of connecting with some thought or some person, et cetera.

We're talking about a whole nother ballgame here. We're talking about a spontaneous dynamic conversation of the legacies and learnings of a lifetime in their voice, with their personality, and their humor, if they had any. Oh, by the way, if you go onto reflectr.ai and you talk to Arthur, you're gonna get more Buddy Hackett jokes than you knew you, ever existed.

That was his favorite comedian, and he slips them in all the time.

And it sounds like it's a great way... You said it's not therapy, but there is a part of it, right, where you're able to be with that person, and so many people go back to therapy for grief. That won't replace it, but it sounds like a really great addition, too.

It is therapeutic. It's not therapy.

And I think it would, if past me, when I struggled with my aunt, It would have made a world of difference-

To be able to allow myself to process all those feelings. And for me, I found that it was harder in some ways to get over her death than other deaths- Mm

of family members and loved ones, because I felt such a mix of all these emotions, and it just felt like this big, ugly ball, you know, the yarn that got all balled up again. And I could not piece together, okay, the- these are bad memories that I have of her that I want to let go, and these are ones that I want to keep, and why I want to keep different memories, and never being able to express the way she treated me

you know? The, the feelings that I had of hurt that she did to me, and, with my stepdad, I woke up a couple months ago and was like, "You know, I'm starting to forget what his voice sounded like."

I'm starting to forget some of what he looked like."

Yep.

If he was in a crowd, would I be able to pick him out?

And I had that moment of, okay, now I remember again. And I'm realizing that besides my third kid having his name, I haven't shared enough of him-

Mm ...

with my kids. I have a little bit, like, of, the reason why your daddy is so awesome is some of those same qualities your stepdad had. Yeah. And he was the person who helped me realize there are better men out there besides what I grew up with, because he came into my life when I was in high school.

So, I've shared little bits of that, and, like, red flags and green flags in relationships, and that not everybody's parents are nice. Like, those types of things that they know that our house is welcoming- to their friends if they know their friends are struggling. So, we'll come downstairs. My husband and I will have a conversation in private, we'll come downstairs, and we'll have two act- two extra children in our house.

Whatever. You know? Like, cool. Kids we, I didn't have to give birth to, yes.

Bonus, right?

Yeah.

You know, you mentioned- It happens all the

time ...

you mentioned voice. My father's voice again, Arthur. You go talk to him and listen to him. Now, you didn't know him, so you don't know the voice, you don't know the stories, you don't know whether how accurate it was.

But, I thought I did. But it had been eight years, and his voice was printed off of a ten-second voicemail we found in his granddaughter's phone five years after he passed away. And so all of... He has 10,000 conversations a month, by the way. All of those conversations are off of that ten-second voice print, right?

And when I first heard it, and this happens, right? When I first heard, it's not quite right. The inflection's not right. He wouldn't have paused there. He wouldn't do this," et cetera. Just so focused on the voice But then he started rolling with the stories, and it came one after another.

Answer the question, come with a story. And I started to question myself "Well, how good was my memory of his voice anyways? It's been eight years, just like you said," right? And then the third thing hit. This is the last voice of my father I'm gonna hear for the rest of my life. This is his voice. I may get almost as many years hearing this voice and those stories as I did when I was alive Right.

So if I go 100 before, I'll, I'll have 50%. In any event, that's the interesting thing about the, the voice is very compelling, but when it's intertwined with the stories and it's spontaneous and dynamic, it's very compelling And it's there forever No shoebox problem

Can you go back and tweak things? Yes. Always.

And it sounds like you can always add things too.

Always. Yeah. So, the biographer, this is AI, takes all the information from the shoebox and puts it in a timeline, and if you're the keeper, you approve those stories and approve those items. And you're like, "Do you know what?

The '60s are kinda light. We lived in, like, Western Pennsylvania. Oh, yeah let's email the aunts and the uncles and get them to put in a story about that." Boom. There you go. So yes, constantly improving. That's why we have a ready score where you have to get up to 80 in order to talk to the reflection, 'cause we want it to be good quality, and you have to answer the questions from the biographer, load a voice, and load a photo, et cetera.

Again, takes 20 minutes. But it's never 100%.

'Cause it's always learning, right? You know, you get to somewhere between 92 and 98, right? It gets harder and harder to move the needle. But the message is it's never going to 100 'cause, it's never done

I think this is why growing up Thanksgiving was my favorite holiday, 'cause that's when- Mm-hmm ... I'd hear the family stories.

And you're s- telling me I could have Thanksgiving minus the meal, 'cause the meal was never my favorite, it was-

...

The people and all that. You're saying that I could have that any time, all the

time.

All right, you can have that any time. You're welcome back to the table. But I'll share a Thanksgiving story if you like. Sure. Elderberry pie. You know what an elderberry is? Mm-hmm. It's this tiny little purple berry. It's like in Switzerland and central Pennsylvania. It's like that's it. But it was legendary for us.

And- They grow in

Maryland

too-

Okay ...

so I know what they look like.

Okay. Well, don't pick them please. Yeah. Or show us where they are. W- we've cracked the code since then, but in any event, it used to be that there's like only one elderberry bush, and everybody knew where it was, and you'd only get like one pie a year, and it was so dear.

One slice a year, right? I remember one year actually my brother went into the, to the kitchen to get some ice cream for his elderberry pie, and he came back and I said, "Next year." He

never really recovered from that. So we're at Thanksgiving just this past year after Reflecta had launched. And my sister, younger sister, a bit of a nay sayer on the Reflecta thing originally, but a heck of a pie baker, and she has the legacy of the pie making from grandma, mom. She's now passed it down to her daughters, who've now had kids, so it's gonna be my granddaughters that are making the elderberry pie.

So you get

to

be the taste tester, right, of everybody's

Yeah, absolutely. If you want to. She basically forgot the recipe for the crust, which has got to be flaky and crispy and d- like it's a thing, beyond me. And I said, "Lib, not for nothing," Lib's her name, Elizabeth, if you're struggling here, why don't you have mom walk you through it?"

And we put the iPad up on the counter in the kitchen, and mom walked my sister through the recipe for elderberry pie and flaky crust made with Fluffo shortening because I had loaded the recipe. And there it was, in my mom's voice with my mom's side comments. I didn't tell her that her daughter had forgotten the recipe that she taught, but, that's another beautiful story of the power of...

You know, you could go looking in recipe boxes for that all day long. What, a little three by five card, it's written somewhere, et cetera, right? Or just ask mom. It's all in there. We took the shoebox, we loaded it

And that's true. That is something to think about. We often think about the pictures in the shoebox. We don't think about all the little notes, especially recipe cards. Back in the day, you would find not just recipes on those cards. Oh, yeah. You would find a lot more in there. You would find little side comments.

That's right. You would sometimes find a little gossip in there. Like, there's all kinds... my grandmother had newspaper clippings in hers, too.

Thank God it was preserved in a shoebox upstairs in the attic, but it doesn't belong there anymore.

And sometimes it's at one person's house, and then the other person has the shoebox with the photos, so the idea that you can collaborate and add those things in from the different places that... And we're not in a society where we all grow up a couple streets away from each other.

All over the world.

That's what makes these memories intergenerational.

How fun.

So how many tears were there during this?

Tears. Wow. It was an emotional year for me. A lot of things happened, besides launching this business, and I think all those things actually made me more emotionally capable of stewarding this business and this product. So lots of hurt, lots of pain, lots of confusion, and it made me better at this.

But the tears, first they were mine. Then when we launched it at AI4 in Vegas, there wasn't a dry eye in the room, and we went back to our booth, row 600 in the conference area. Tesla was across the way, and it was mobbed with people that were sobbing. So much so that Tesla filed a complaint that we were taking up too much of room of row 600, right?

And, that's when I realized the emotional load, and that's when I realized, there, there's some loneliness in people's hearts, and there's someone that they would love to reconnect with, past or present, or connect with more often, and this gives them a way to do that. That's very powerful, and I, I was humbled by the fact that- Adam and I had created something that had such emotional resonance with people.

It's not easy to make people cry repeatedly. But what we came to realize is those were mostly tears of joy and goosebumps, and those are the best tears of all.

So tell us where to find this.

Pretty easy. Reflecta.ai. That's Reflecta with a K. Backstory on that, we had this crazy name called Eternemy while we were developing.

I was like, "That's never gonna work." And, I was googling, like, glimmer and glimpses and shimmer and shine and reflections and something. Give me something. I misspelled it, and the K and the C are nowhere near each other on the QWERTY keyboard, by the way. Somehow the K got in there,

and there was a- Well, how many hours were you doing this for?

Yeah, yeah.

That's why

the K got in there.

Yeah, that's probably why. There was a camera manufactured in East Germany where you, like, look down and you, there's a technical term for it which slips my mind at the moment, but it was called Reflecta. And it was only in business for two years and that was out.

I'm like, And it was spelled with a K. It's like, well, that plus AI, can we have that? It's yep. And we have a couple. We've purchased a couple of those cameras since. But it's Reflecto with a K dot AI. And first thing you do is go in. You're gonna have to give up your email address as part of the registration.

But, you can talk to my dad or Virginia till the cows come home. And that's all free. And then if you wanna create a reflection for yourself, then, that's different business. But, that's where you start to understand, oh, wow- What if I had all my stories here or my father's or my grandfather's or somebody that was important to my family and we wanted to make our learning and our legacy and our values Intergenerational through this AI that happens to be great at storytelling.

Not any old story, your family's unique story.

Well, what I was thinking about is your own story.

Absolutely.

How amazing would it be if you have children or someone you love deeply, knowing that if you pass away tomorrow, you've already uploaded stories about you, stories about how you feel about them in there?

It's beautiful. We actually have a new relationship with, Round Canopy Parachute Team, which is mostly, Band of Brothers, 101st Airborne, 82nd Airborne, and we're going to actually, next week we're gonna jump, with them at D-Day in Normandy, France. And a lot of those guys have realized that they have stories and they're in harm's way, and they want those stories to live on with their kids, right?

And so people are starting to realize, yeah, you want to get the story straight? Tell it yourself.

And how much does it help with anxiety? If you're going into a diagnosis and you're wondering if it's going to, you're going to be told terrible news, you know that your story's already out there for your loved ones, or you know that you're a jumper like Dan.

That, that, that, that's great. I don't want to say that Reflecta is going to help with a medical condition.

But knowing that, that, knowing that there's still going to be the connection there.

That you're not leaving somebody without stories of you, stories that you wanna tell them, the love that you wanna share with them.

Because there's one thing to know that your life insurance is there, but there's another knowing that you get to still live on with them.

Right.

Your children get to still know you while they're growing up, at least some portion of you I think as

well. Well, it's the proverbial get your affairs in order, right?

I mean, yeah, there's life insurance policy- It's part of it ... and the keys to the Jeep are here, and yeah, yeah, et cetera, right? And then there's like, "And here's everything I ever wanted to tell you."

And not in a letter.

In my voice. Any time you want, ask any question you want, and we can have a conversation.

It brings me back to iRobot, and that's the right question to ask.

Believe me, I have heard them all. And it's all good. Hollywood's done a great job of getting people sort of ready for this. Black Mirror, right? A couple of those episodes. And, you know, when we were at AI4 in Vegas, it's like nine months ago, we were pretty much called the Black Mirror company, right?

'Cause that's all they could think of. So thank you Hollywood, for getting people started, but we've kind of taken it to the next level.

Yeah. Well, thank you for this. This was amazing. If you have questions, where can people reach out to you? It sounds like just through your website would be the best place?

Reflector, Reflector, Reflector, please. I'm on LinkedIn, but, that's a slow way to get in touch with me. Most of what we talked about is on Reflector. It's a great place. I have a blog, milesb Spencer.com that, I have lots of my extra thoughts on,

well, and it sounds like what you did by making your parents public is that is the best way to experience what it will be like when it's your own family member that's up there.

There you go. Yeah.

Well, thank you for this. This was amazing.

A pleasure, Autumn. Thank you.

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